All media, whether it’s film, music or owned, is owned by a company that reserves the rights to produce, exhibit and distribute that product; Warner Bros. owns DC comics, and therefore has the rights to all the characters in DC Universe. Existence of global media giants, referred to as parent companies, end up controlling the production companies and the means to distribute, establishing a monopoly over the industry. On the basis of their firm groundwork and greater aggregate budget availability to invest into films and buy other smaller production houses, these limited media giants not only dictate how a movie is produced, but also consequentially eliminate competition from the market. This confines diversity and choice for audiences and gives birth to endless, poor quality, profit oriented sequels. A production company is the company that is responsible for making of a film and also maybe responsible for raising finance for that film, but this is not always the case. A production company maybe a small company, which sells its idea to a major studio or may co-produce a film. This is often the case because films are so expensive to make that. Vertical Ownership (Different parts of the organization involved in the same process) Hollywood studio Distribution company Cinema. Horizontal Integration Parent company NEWS CORPS Subsidiary company MYSPACE Subsidiary company THE SUN Subsidiary company 20th CENTURY FOX.
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April 2021
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