What significance does the continuing development of digital media technology have for media institutions and audiences?
The continuing development of digital media technology has a huge significance on media institutions and audiences. The film industry is always changing in order to find new ways to distribute their product. This makes "old" media such as DVD's not really necessary and it pushes pushes towards new viewing platforms and are slowly getting rid of the need for old media. This “wave” of new technology which companies are adopting is pushing the old media out of the industry. New technology isn’t always welcomed in the media industry as it does sometimes force a company to re-invest millions to reach the same level as their competitors. This financial risk can affect a company’s future, if the investment doesn’t help the overall profit the company then they have lost most of their money in a dead technology.
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April 2021
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